Well, I finally bit. I get annoyed by websites that require users to register before they can read the content (even if it is free), but after holding out against the New York Times for all these years, I stumbled across a headline that intrigued me. For those interested in following it, the article is Drilling Down: Phones’ Texting Feature Often Unused.
In this article, Alex Mindlin reports, “In the United States, for example, 82 percent of cellphone owners said that they never used text messaging, 3 percent said that they used it monthly or less, and 15 percent said that they used it every week or even more.”
82%. That’s a LOT of cell phone users who don’t use text messaging. My guess is that those who don’t use text messaging may not use other features such as taking photos, web browsing, or reading e-mail on their phones. Libraries spend a lot of time thinking about about Millennials. We know this group uses their cell phones regularly, and they send a lot of text messages. They bring different expectations to their library experiences, and libraries are trying to design new services that meet their needs.
However, if the 82% estimate is correct, libraries also need to stay focused on those users who don’t bring Millennial expectations. In our search for services that engage technically savvy users, we must be careful not abandon those who have different needs. Sure it will be cool to search the library Web site on a cell phone and receive courtesy notices via SMS. But if 82% of our cell phone-toting public don’t use those features, we need to make sure that we continue to develop services that they WILL use.