Social media tools are enjoying a heady run with seemingly more popping up on the scene every day. Every company/organization/celebrity under the sun is trying to get is to follow their data streams. There reaches a point though, when we sometimes need to say, “Enough is enough!”
Case in point: Recently I saw a Twitter post about a new automated storage facility being unveiled by the British Library. I followed the link to the story in the Yorkshire Evening Post, and I was pretty shocked by what I saw when I tried to read the article.
Newspapers are ad-supported. I get that. We all get that. Lots of websites are ad-supported as well. We all get it. In fact, most of us are probably pretty adept at just zooming in on the story and ignoring all of the surrounding
garbage stuff. It’s a little annoying when they insert ads in the body of the story and we have to dodge around them, but again, we’re kind of used to it. However, when they start disguising their little plugs as section headers within the story, it has gone too far.
As I read through through the story, the first two plugs were links to content elsewhere on the website. However, the next two were links to the paper’s Twitter and Facebook presence. I really didn’t need those masquerading as section headers within the story, especially when there is a handy-dandy social media box right below the story.
So you have some social media accounts, and you’re proud of them. Well and good. Just don’t shove them in our faces, please. I can find them in the little box . . . if I need them.