Businesses – Embrace the Mobile

Posted: November 16, 2011 in mobile devices, smartphone
Tags: ,

While on vacation recently, I tried to do business with two different companies from my iPhone. I was trying to add services that I wanted, and that would have translated into a little more revenue for them. Alas, it was not to be. For both products, I was able to successfully navigate all of their sign-up forms until I reached the very last “submit” button.

 

The. Very. Last. One.

 

As in  . . . the one that equals “buy”.

 

It just didn’t work. I tapped and tapped, but the phone couldn’t submit the content.

 

For one company this won’t be a big deal. I’ll have an opportunity to use their service again later. For the other company though, this represents a tiny little loss in profit. I needed their service while I was on vacation. Now that I’m home, I don’t need it anymore, and I haven’t been back to their website. All because the website didn’t support a mobile browser.

 

Now I understand that when you’re coming from a mobile browser, you shouldn’t necessarily expect the full website experience, and I didn’t. But if the website lets me make it most of the way through a purchase, I expect it to let me complete the purchase. Oh well. Maybe they just didn’t want my business since I was coming from a mobile platform. Funny thing though . . . the company has two mobile apps that I wanted to use after I subscribed to their service. Go figure.

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