With so many tools, how do you manage the personal information? Aggregators?
Struggle between managing information flow and maintaining identity.
What do they (patrons) want from me? Creating identity on social networks.
Social networks do not allow you to be passive participants. They demand information about you. If you don’t provide information and develop an identity, you’re not fully participating.
Users will not engage me and ask me for information if they think I’m a poser.
Where do WE (as libraries) go from here? Managing OUR IDENTITIES in social networks.
Developmental challenges – Creating identities; Managing information
Who you are in real life can be a reflection of who you are online or vice versa, but you can choose to forge a new identity online.
Can’t change ILS?
Aquabrowser, LibraryThing for Libraries
#12 Be Present in Social Networks
Be present, be real, be reliable and continuously new
Sound like a person talking, not an institution.
#13 Explore EngagedPatrons.org
Free low costs web services for librarians.
#14 Keep Everything Current
Keep things continually new and interesting
Survey users and staff 6 months into the pilot
How much staff time is being used?
How much is the service being accessed?
Has adequate marketing been done yet?
What would you change?
Flickr and other photo sharing sites show what the library is really about.
Library’s interior and exterior (photo tour)
New services and resources
Flickr – Do more with your Photos Page
Flickr badges and slideshows
MOO: calling cards, sticker books, note cards
HP: posters, books, photo cubes
Qoop: calanders, keychains, back-up discs
Zazzle: shirts, bags, mousepads, mugs
#8 Provide Podcasting
People who can talk and/or sing
Digital microphone (free or low-cost)
a Blogger blog (free)
Everyzing ($): turns audio and video files into text
Odiogo (free): turns text into audio files, create a “listen” button for blogs
Ideas for podcasts – University of Sheffield has excellent tours
Cornell University Library – recorded events
#9 Provide Video Content
People who aren’t camera-shy
Digital video camera
Avidemux editing software (free)
A Blogger blog (free)
#10 Exploit the Blog as a Format
You don’t always have to call it a blog – not all users will know the term. Use terminology where appropriate.
Reuse content across blogs, social networks
Repeat important posts over time
WordPress and Blogger (Free, Easy, Feature-Rich)
Answer any and all questions – don’t be selective. Don’t just answer reference questions. If a patron connects and needs the librarian to check a patron account or renew a book, do it. Don’t tell them to call the library’s circulation desk or that the circ staff don’t use your chat service. Just do it.
People are mashing up your library’s content. Be aware.
Library ELF: Library account tracking and alerts via e-mail and RSS.
Library LookUp: click on this bookmarklet when on a webpage with an ISBN to look up an item in the catalog